How to Grow a Game Studio Through Challenging Times
summary
Started with a £150k seed in 2015, ships Wonderorlds (2017), signs then loses an EA Originals deal for Project Toast, pitches a $5M project at GDC, pivots a small UGC prototype into a third‑person demo to look “$5M‑worthy,” and finally secures an Amazon Games publishing deal in 2021. Team grows from 3 founders to ~70, experiences cash crunches and is furloughed entire team in 2020, then survives by prioritizing core values (nurture, fulfill, be brave), tighter planning and relentless pitching.
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chapters (7)
- 0:00Introduction
- 7:50Starting with three Ps
- 13:31Pivot to Wonderworlds
- 22:20Pandemic survival
- 28:01Scaling and leadership
- 33:18Current state and hiring
- 33:42Q&A
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