Building Your Game's UX Strategy Using a Scientific Approach
summary
Argues for a hypothesis-driven UX strategy: align on the exact experience and target players, then use playtest lab at Epic style usability tests, scripted tasks, screenshots and surveys to catch problems (e.g., a Fortnite icon that many players misread and had to be redesigned). Explains cognitive limits—forgetting curve, scarce attention—and a common UX vocabulary (usability vs engagement) to prioritize fixes during sprints. Warns against dark patterns and urges ethics while using the scientific method to decide what to build.
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chapters (8)
- 0:00Intro
- 1:14Building Your Game UX Strategy Using A Scientific Approach
- 2:58A definition of User experience How target users perceive and interact with the game, including how engaging the experience is, relative to the design intentions.
- 9:42Shift Perspective
- 16:57Common Language
- 18:35GAME USER EXPERIENCE
- 23:34Alignment on U & X
- 25:23EVERY step of the way
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