Creating the Audi VR experience
summary
Commercial VR configurator for Audi runs real-time from CAD, photogrammetry and volumetric captures, deployed in a five-dealership German pilot and scaling to hundreds worldwide. Geometry downsamples from 50–70M CAD meshes to a target 5 million polygons while shifting GPU headroom into materials, anti-aliasing and stable lighting to keep low latency and high frame rates. Engine work uses Unity with custom source license and rebuilt lighting/shadow systems, delivers parity across web, screen and VR via cloud-based streaming and a ZeroLight Omni-channel rules-driven configurator for millions of options.
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chapters (12)
- 0:00Introduction
- 0:37The challenge
- 5:47The technology
- 8:28Pixel quality
- 10:59Frame rate
- 11:45Customisation
- 17:33Future plans
- 18:02Capture technologies
- 23:00Unity optimization
- 24:29Augmented Reality
- 26:29The Future
- 28:33IP Protection
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