Beyond the Screen: Using the Real World as Your AR Canvas
summary
Two studios show concrete prototypes: an animated magazine cover and a $1-bill app ported to HoloLens that worked but lacked environmental anchoring, a children’s Gruff Spotter deployed to 26 live UK forests using markers, and a site-specific mobile AR project that brings Zion National Park to Chicago — built for phones with Clif Bar partner support, designed around 360 audio and heads-up interactions, struggling with markerless tracking, compositing real and game assets, and shipping a beta June 15.
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chapters (7)
- 0:00Introduction to AR storytelling
- 3:43Early markers and AR projects
- 5:41The 1600 app experience
- 7:54The Gruffalo Spotter project
- 10:05Challenges in mixed reality
- 15:06Case study: Zion in Chicago
- 24:17Q&A and closing thoughts
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