~/talk

Where's My Business Model?

on YouTube 30m
Talkat Vision VR/AR Summit 2017 · 2017-05-01..05-02· [webxr]

speakers

name:Rori DuBoff
links:none on file
name:Maria Essig
links:none on file
name:Devi Kolli
github:kollicharan206-art
name:Dario Raciti
links:none on file
name:Nanea Reeves
links:none on file
name:Julie Shumaker
links:none on file

resources

video:https://youtu.be/kFMyak68DNc
slides:none on file

summary

Claims a tiny addressable market now — roughly 2 million monthly uniques — so ad-based revenue needs far more scale, something like 20 million for ads cited from gaming history. Concrete revenue paths shown: commissioned branded VR projects (Mountain Dew, Nissan) that pay developers up front, paid downloads with reported 20–30% attach rates, and promotional 360 trailers on YouTube/Discovery VR to drive installs. Tools and partners named: Unity, Daydream/Google, Steam, Oculus, PlayStation, plus platform funding from Google/Facebook/HTC. Risks: premature freemium glut and curation failures.

AI-written summary · about

chapters (6)

  1. 0:00Introduction
  2. 4:00Wheres My Business Model
  3. 8:20Content Developers
  4. 12:10Advertising
  5. 16:05Monetization
  6. 24:30Freemium

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