XR for Creative, Brand, and Design
summary
Advocates that XR is the most powerful storytelling medium and shows concrete Unity work: Unity 2017.1 adds Timeline sequencing and a native HD video player; a progressive lightmapper speeds baked lighting; Octane integration is planned. Examples include an Audi LeMans Vive/GearVR pit experience and an Audi showroom rolling out to ~100 dealerships (ZeroLight renders 25 million‑polygon cars), a Rewind HoloLens Red Bull tabletop, the real‑time Adam demo, and a Lionsgate pilot testing virtual room ad formats. Unity supports ~25–30 XR platforms and targets 90 Hz performance.
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chapters (5)
- 0:00Start
- 9:25unity 2017.1
- 19:08The power of real-time
- 28:12JIGSAW HALLOWEEN 2017
- 33:20XR for Creative, Brand and Design Tony Paris!
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