From Concept to Closing: with
summary
Uses Unreal Engine plus Houdini Engine and BIM 360/Datasmith to turn messy CAD into procedural city and building models, run AI crowd simulation and traffic/valet/hydraulics tests, and export to pixel streaming and headset/web VR. Claims ~150 Unreal projects for Marriott’s 16 residential brands across 225 properties in 42 countries; typical outputs grow from a few stills to hundreds of renderings, sequenced films, projection‑mapped sales centers and live sales tools tied to inventory and backend metrics that drive real lead conversions.
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chapters (11)
- 0:00Introduction to partners
- 1:26Marriott branded residences
- 4:04Emerza's role and technology
- 6:16Design phase and simulation
- 10:09Marketing phase technology
- 12:09Architectural development
- 16:06Brand standards and review
- 19:13Marketing strategy and cycle
- 23:46Sales center digital assets
- 26:44Interactive sales tools
- 30:21Experiential presentation
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