Closing a CGI Automotive Chapter
summary
Accenture documents a shift from prerendered CGI workflows—3ds Max + V-Ray, Photoshop multilayer compositing—toward real‑time pipelines using Unreal with ray tracing and experiments with NVIDIA RTX caustics. Deliverables include ~100–150 master images per car, a 2.5 km procedural BMW coastline, and 13K ultrahigh-resolution Mercedes outputs (about 20 perspectives); teams industrialize VFX into mass production. Audio strategy claims: aligned music lifts recall 96%, visual+audio impact +1,207%, and sound drives sub‑0.15s reactions, informing platform and accessibility choices.
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chapters (4)
- 0:00Automotive CGI production
- 8:00Designing immersive journeys
- 18:33The power of audio strategy
- 28:18Scaling the metaverse
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