Benjamin Dean
summary
Zoom’s Marketplace grows from ~200 apps end-2019 to just over 600 within months, forcing scale work: instrumented metrics, disaster recovery, and tightened safety/security. Onboarding and support collapse unless documentation saves lives — get indexed, searchable guides and clear pricing and expectations. A public developer forum plus docs lets a tiny team handle thousands of devs. Failures come from overcommitment and tribal knowledge; hire for fit, document everything, and learn to say no.
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chapters (10)
- 0:00Introduction and Zoom platform
- 2:08Understanding the audience
- 4:15Scaling and disaster recovery
- 6:00Security and safety in devrel
- 7:03Documentation as a lifeline
- 9:12Developer forums and support
- 10:15Advice from developer advocates
- 12:01Burnout and over-committing
- 13:45Wasted knowledge and tribal knowledge
- 15:32Hiring for devrel success
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