Baby Steps for Metrics
summary
Manager of Sitecore tech evangelists starts by forcing basic tracking: a content planning board with tags that surfaces a first metric — 32 videos — and makes reporting possible. Uses YouTube and Google Analytics, npm downloads and Slack channel growth to move from count something to simple popularity signals, then plots trends and year-over-year comparison to remove seasonality. A July analytics collapse triggers iterative experiments; video cadence correlates with subscriptions and reveals an ROI sweet spot. The tooling and tagging uncover actionable topic demand and produce repeatable reporting.
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chapters (7)
- 0:00Intro
- 1:22Getting Started
- 5:15Counting Something
- 9:04Metrics
- 12:30Insights
- 14:06Storytelling
- 18:09Summary
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