Daizen Ikehara
summary
Twilio ships a free in-house game tutorial Twilio Quest that teaches SMS, voice and SDKs to 8 million registered developers; an experiment at a February Japan conference adds a Japanese mission and a custom event map, draws many players onto an onsite leaderboard and sees two attendees finish all basic missions, but reveals blockers: Japanese phone numbers require ID for purchase and audience still expects full localization. Follow-ups: streaming twice weekly, Japanese blog posts and community events; game updates roll out every few weeks.
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chapters (11)
- 0:00Introduction
- 1:02What is Twilio Quest
- 7:24Why Japan for gamification
- 10:18Experiment at Japanese conference
- 12:25Results and challenges
- 16:03Future plans for Japan
- 18:28Key takeaways from experiment
- 21:20Q&A: In-house development
- 23:30Q&A: Impact on business
- 26:47Q&A: Cultural differences
- 28:58Q&A: Future updates
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