How Indeed More Than Doubled Hacktoberfest Participation Year Over Year
summary
Indeed more than doubles Hacktoberfest engagement year over year: employee participants climb from 35 in 2018 to 106 in 2019, contributions rise from ~700 to >2,000 and pull requests from ~150 to 329. Growth follows concrete steps: collecting GitHub IDs (29 → +75), launching an internal mariner project that pulls open tickets, running weekly regional study halls, and a dedicated Slack channel for live help and celebration. Metrics and repeat contributors increase, and the program demonstrably scales across time zones.
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chapters (9)
- 0:00Introduction and overview
- 1:492018 approach and results
- 6:032018 metrics and lessons
- 10:182019 strategy and goals
- 11:21Ambassador program setup
- 12:02Tactical execution in 2019
- 16:172019 results and comparison
- 18:23Key takeaways and future plans
- 20:30Q&A and closing
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