North star metrics and OKRs to show dev rel value
summary
OutSystems commits to 50,000 live applications with 50 million end users by 2023 and ties devrel OKRs to that North Star through a measurable plan: quarterly OKRs, red/yellow/green confidence check‑ins, and shared OKRs with product. Practical moves include the zero talent gap metric, a two‑week low code school to onboard devs, a champions/badges program to grow advocates, and dashboards built with Confluence, Snowflake and Google Sheets to report progress. Results: clearer priorities, restructured teams, and trackable impact.
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chapters (22)
- 0:00Intro
- 1:30What is the North Star Metric
- 2:37Examples of North Star
- 4:17OKRs
- 5:09Alignment
- 6:30Priorities
- 7:12Example
- 8:34Zero Talent Gap
- 9:22Acquisition and Retention
- 10:30Shared Occurrence
- 11:26Developer Experience
- 13:35What can go wrong
- 13:56Tasks vs results
- 14:18Key results
- 15:13Define measurable results
- 16:46Defining too many
- 17:22Silos hurt alignment
- 17:49Tools
- 18:06Checkin
- 20:13Tips
- 21:22Conclusion
- 22:42Final notes
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