DevRel lessons from the hospitality industry
summary
Runs hospitality programs for 20+ years and directs education for a 40,000‑member org while facilitating ~300 events a year, then shifts into DevRel and maps concrete practices across fields. Emphasizes listening with empathy to surface real developer friction, uses storytelling to control the experience (example: sommelier serves a spoonful of sugar—costless but memorable), teaches mise en place for preparedness and the reverse mullet (work visible in back, effortless front), and frames mastery as continuous practice.
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chapters (10)
- 0:00Intro
- 0:25Brendans background
- 1:21The hospitality industry
- 3:22Tell a story
- 3:56Connecting dots
- 4:37Narrative
- 7:06Reverse mullet party
- 7:55Mastery of craft
- 8:15Zenlike level
- 8:32Outro
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