DevRelCon Earth 2020
| title | author | length |
|---|---|---|
| How to get hired in DevRel: roundtable with industry leaders | Jeff Sandquist, Grace Francisco, Uttam Tripathi, Adam Fitzgerald | 46m |
Companies recruit from active user communities, top docs contributors, GitHub and Stack Overflow top answerers, meetups and referrals; one program has ~80 open… | ||
| How Indeed More Than Doubled Hacktoberfest Participation Year Over Year | Alison Yu | 22m |
Indeed more than doubles Hacktoberfest engagement year over year: employee participants climb from 35 in 2018 to 106 in 2019, contributions rise from ~700 to… | ||
| How to measure developer love and reach with the orbit model | Josh Dzielak | 43m |
Shows a concrete system called the Orbit model that turns community activity into numbers: define activities, score them 1–10, and calculate love by max… | ||
| Measuring your Developer Experience Journey | Caroline Lewko | 43m |
A repeatable developer journey map breaks onboarding into discovery, evaluate, learn, build and scale, and ties each stage to concrete metrics: SEO hits and… | ||
| Principles of developer experience | James Ward, Ray Tsang | 41m |
Claim: developer experience equals measurable developer productivity as value over time. Four practical principles are given: respect developer knowledge and… | ||
| North star metrics and OKRs to show dev rel value | Vera Tiago | 31m |
OutSystems commits to 50,000 live applications with 50 million end users by 2023 and ties devrel OKRs to that North Star through a measurable plan: quarterly… | ||
| Friction logging 101 | Emma Haruka Iwao | 18m |
Friction logs capture end-to-end developer journeys across multiple products using a simple template—tester/date/use case, products, environment, exact steps… | ||
| Getting set-up for streaming dev rel | Joe Nash, Matthew Revell | 48m |
Recommends a minimal stack: OBS or Streamlabs for scene switching, a decent webcam and mic (logitech C920 or Blue Yeti), and Elgato capture for separate stream… | ||
| Building a community platform with Wordpress | Tessa Kriesel | 01h 00m |
Practical roadmap for a community or event site: choose self‑hosted WordPress (.org) on a managed host with staging and CDN rather than editing the live site… | ||
| Taking the next steps in dev rel metrics | Adam Fitzgerald, Melissa Gurney Greene | 45m |
Introduces a concrete scoring system called impact hours that weights channels (meetings, live talks, blogs, docs) with a 90‑day time decay, uses issues and… | ||
| Lending Privilege | Anjuan Simmons | 38m |
Argues that anyone can share measurable access by practicing three concrete acts: credibility lending — give a junior engineer the slot in an executive meeting… | ||
| The Hierarchy of Developer Needs | Mike Stowe | 40m |
Framework maps a Maslow-style Hierarchy of Developer Needs to concrete work: fix basic enablement first (clear docs, one-click app creation, target first-app… | ||
| Creating successful and sustainable ambassador programs | Kaitlyn Barnard | 19m |
Compares two real programs: a Cloud Native ambassador pipeline that scales to 106 ambassadors and a Kong Champions pilot of 9 champions across five countries… | ||
| Iterating on Developer Marketing ... with Metrics! | Jonathan Gottfried | 35m |
Three case studies show concrete fixes and results: an email promo giving $100 credit gets 60% open rate and 20% CTR but only ~50 actual signups from thousands… | ||
| Voice of the Developer: Build the Platform Your Developers Actually Want | Jeff Schneider | 18m |
Asana builds a repeatable feedback pipeline called Voice of the Developer that aggregates interviews (≈20 initial in-person), surveys, support tickets and a… | ||
| DevRel is a lie | Laurent Doguin | 30m |
Uses State of DevRel data to argue that no dominant reporting structure and that one third of programs are developer‑first while two thirds are not, so DevRel… | ||
| How to market to developers during a recession | Derric Gilling | 40m |
Argues that recession-era DevRel switches to self‑service growth: prioritize inbound content, one-click integrations (GitHub, Heroku, AWS), and behavioral… | ||
| I’m not technical enough to give this talk | Brendan O'Leary | 15m |
Claim: no CS degree and never been paid to write code does not block a career in developer relations. The talk shows the concrete route: writing tutorials… | ||
| Community & Belonging in the Time of Coronavirus | Grace Francisco | 35m |
Volunteer engineers from MongoDB, Alphabet, Amazon and Apple build a crowdsourced tracker with Boston Children’s Hospital and Harvard Medical Research in about… | ||
| metrics panel | Phil Leggetter, Josh Dzielak, Ana Jiminez Santamaria | 33m |
Three panelists compare concrete metrics and models: the Orbit model organizes community members in concentric circles and counts activity and handoffs to… | ||
| Running hackathons when we can't meet in person | Jonathan Gottfried | 40m |
Major League Hacking rapidly moves planned campus hackathons online, running primarily weekend events that mimic in-person pacing and social structure… | ||
| Performance DevRel | Amelia Winger Bearskin | 17m |
Practical, gear-forward performance hacks: memorize long scripts by tape‑record‑and‑playback then remove chunks as prompts; run tongue twisters and time intros… | ||
| Building Developer Documentation with a Fully Remote Team and Community | Diana Lakatos | 30m |
Built and iterated over a working platformOS developer portal in a few months and matured it across 2.5 years, winning a UK Technical Communication Award for… | ||
| Yes, Your Error Messages Can Be Beautiful And Developers Can Love Them | Yoz Grahame | 22m |
Argues error messages can be delightful and reviews concrete fixes and examples: V8’s long-standing “undefined is not a function” is shown as a concealment… | ||
| Success Metrics as Narratives | Amara Graham | 30m |
Argues that raw headcounts mislead and proposes a practical workflow: set event-specific goals and gather before/during/after narratives tied to baselines, not… | ||
| Community and Empathy | Sarah Novotny | 37m |
Argues for concrete empathy practices: measure what matters and track outcomes, use the Holmes-Rahe stress index to remember everyone is under extra stress… | ||
| Creating the DevRel identity for your company | Ben Michel | 20m |
Build a world-class developer offering by defining inputs (leadership structure, position in org, community surface) and outputs tied to business metrics… | ||
| Raising Awareness: Using Your Platform for Social Good | April Speight | 38m |
Argues that DevRel people must use their platforms to raise awareness and take concrete action rather than just post technical content, claiming silence equals… | ||
| Docs Advocacy is Dev Advocacy | Erin McKean | 24m |
Surveys show documentation drives adoption — 72% (Tidelift 2019) and 93% (GitHub 2017) — and lack of docs is the top reason developers reject projects… | ||
| Future of work: why soft skills are important | Michelle Mannering | 42m |
Claims that collaboration is the top soft skill to pair with technical chops, citing LinkedIn’s 2020 top five soft skills: creativity, persuasion… | ||
| Handbook for Successful Online Open Source Sprints | Cheuk Ho, Tania Allard | 21m |
Organizers move an in-person mentored sprint to three regional slots covering all time zones, run 24 hours of support with a beginners help desk and a… | ||
| Baby Steps for Metrics | Jason St-Cyr | 20m |
Manager of Sitecore tech evangelists starts by forcing basic tracking: a content planning board with tags that surfaces a first metric — 32 videos — and makes… | ||
| The changing face of tech communities | Christina Voskoglou | 23m |
Developer population hits 20.4 million at end of 2019, up 30% since 2017 and projected to reach 22–23 million by end of 2020, with developers active in an… | ||
| C.A.K.E: An Effective Framework for Identifying Your Community KPIs | Adrian Speyer | 29m |
Introduces C.A.K.E — four steps: conversations, assess, set one numeric KPI per key stakeholder, and execute — and argues that community teams must define… | ||
| So you want to run an online event | Kevin Lewis | 30m |
Three example events show concrete tradeoffs: OBS + Skype (NDI) → YouTube + Discord gives full layout control, open captions baked into the stream and high… | ||
| The Four Pillars of Support in Developer Relations | Mary Thengvall, K Rain Leander | 32m |
Defines four concrete support areas and what to do in each: four pillars are individuals, maintainers, projects and community. Recommends actionable steps —… | ||
| Managing a multilingual open source community | Queeny Jin | 37m |
TiDB is a NewSQL project with ~440 contributors in the TiDB repo and over 1,000 across the ecosystem, organized into 21 working groups and SIGs with PMCs… | ||
| Supporting Asia and its millions of developers | Manikantan Krishnamurthy | 28m |
Asia contains as many unicorns as the West and shows rapid GitHub and Kaggle growth yet market data is inconsistent so count on local research. Developers skew… | ||
| Six new DevRel techniques from Japan | Atsushi Nakatsugawa | 22m |
Japan shows six concrete DevRel tactics and how they work: MANGA becomes short illustrated docs that teach Docker and product flows and gets distributed at… | ||
| Roots for Advocates: Applying Community Organizing Principles to Developer Relations | Ben Greenberg | 35m |
Argues that community organizing’s concrete claim is that one-to-one relational meetings are the prime tool for restoring power (defined as the ability to… | ||
| Denis Magda | Denis Magda | 22m |
Argues that the Apache Community over Code rule requires deliberate investment not just releases, citing Apache Ignite donated by GridGain in 2015 and now at… | ||
| Measuring developer productivity through their own product measurements | Stef Olafsdottir | 15m |
Avo instruments teams’ tracking-plan workflow so product changes carry their own analytics: branches define metrics, use typesafe SDK calls (e.g… | ||
| Track everything, measure everything, it still won’t be enough | Ekene Eze | 28m |
Joined Flutterwave initially tracks everything—blog readers, conference signups, support on Quora/Stack Overflow/Twitter, social sentiment—but six months of… | ||
| C in CRM stands for Community: the DevRel way | Ana Jiménez Santamaría | 23m |
Argues for treating C as Community Relationship Management and shows a working stack: Grimoire Lab + CHAOSS metrics + the Sorting Hat identity-merger, with… | ||
| Top datasets for top DevRel results | Felipe Hoffa | 19m |
Uses BigQuery and Data Studio to ingest Apple mobility data and live Meetup RSVPs, building dashboards that show US daily RSVPs falling to about half in March… | ||
| How to quickly get engineers up to speed | Alexandra Sunderland | 21m |
A six-step onboarding system claims to cut ramp time by standardizing setup, expectations and social access: it uses Slack introductions, scheduled video… | ||
| Setting up your Distributed (Global) Community Team for Success! | Jennifer Sable Lopez | 40m |
Manages 24x7 global community teams using explicit backups, clear working hours and agendas, recorded one‑minute videos plus documentation for follow-the-sun… | ||
| How to mobilise your community during a pandemic | Andreia Tulcidás | 17m |
OutSystems spins up a COVID-19 Community Response Program that backs volunteer teams with enterprise-grade infrastructure and developer advocate support, runs… | ||
| nine months on | Ljubica Lazarevic | 17m |
Neo4j runs a one-day online summit that ends up with 52 sessions plus keynote, 15-country presenters and about 4,600 registrants with 1,600 live viewers… | ||
| Love and Animal Crossing in the Time of Covid-19 | Austin Parker | 22m |
A virtual DevOps event gets built from scratch in under 30 days, launched April 1 with 100 registrations on day one and finishes with ~8,000 unique Twitch… | ||
| The importance of personal brand in DevRel | Aya Tokura | 25m |
Argues that deliberate self-branding, built with low budget social channels, produces concrete results: a mascot campaign Claudia Madobe drives developer… | ||
| Form community programs to make your job easier | Karin Wolok | 19m |
Claim: community programs can do parts of your job so you need fewer hires and reach new users. Actionable framework: talk to members and document their goals… | ||
| Bringing Crewmates to the Community Treasure Trove | Megan Slater, Kat Paines | 31m |
Meetup Mates launches a Slack-based system that posts curated Friday polls, announces a local pre-meet venue an hour before events, and pairs attendees with a… | ||
| See and understand your data | Geraldine Zanolli | 20m |
Tableau DevRel shows how to find, combine and clean API, GitHub, Google Analytics, survey and event data, then track concrete KPIs with simple dashboards that… | ||
| SEO for technical articles | Denis Wilson Souza Rosa | 32m |
Argues that technical articles pay off long term and shows a concrete example: one post reaches 200,000 pageviews (equivalent to ~200 talks) by targeting… | ||
| The power of ecosystems: a case study of Africa’s Talking’s developer ecosystem | Anthony Kiplimo | 30m |
Africa's Talking presents a concrete case: an API platform that integrated with 30+ telcos to expose SMS, USSD, voice and mobile‑money APIs and signs over… | ||
| Supporting Low Resource Regions with your Dev Rel Strategy | Daniel Madalitso Phiri | 29m |
Argues companies get better impact in low‑resource regions by building sustainable, nonexploitive programs rather than dropping cash or swag, cites GitHub… | ||
| The democratisation of APIs | Joyce Lin | 11m |
Postman reports 11 million users and survey data showing 82% pronounce API as A‑P‑I and a year‑over‑year 12% slower growth among people who self‑identify as… | ||
| Democratizing developer experience | Kristof Van Tomme | 27m |
About 50 developer portals built informs the claim that APIs are going mainstream and require both technical and nontechnical paths: teams must enable… | ||
| Leveraging Previous Work Experience to Start a DevRel Career | Charles Pretzer | 12m |
Argues that launching a DevRel career comes from mapping past jobs to specific skills rather than chasing titles, and provides a concrete exercise: list three… | ||
| Climate for Change: a shift in consciousness, a gift to our communities | Tim Falls | 38m |
Connects personal nature meditation to hard climate data: 60% drop in global wildlife, 96% of mammals being humans/livestock, 70% of birds as chickens, and… | ||
| Boost your developer site with localisation | Taiji Hagino | 26m |
English-only developer sites miss a lot: 1.05 billion English web users versus 0.1 billion Japanese, so localized content drives reach. The site uses a mixed… | ||
| Daizen Ikehara | Daizen Ikehara | 31m |
Twilio ships a free in-house game tutorial Twilio Quest that teaches SMS, voice and SDKs to 8 million registered developers; an experiment at a February Japan… | ||
| Juggling the dual life of an enterprise open source project | Rhys Arkins | 20m |
Company-originated dependency updater renovate runs ~20–40 commits weekly, ~7k commits, ~4k releases and 250 contributors, and feeds a commercial product… | ||
| From stage-shy to world tours: how I trained myself for public speaking | Aman Alam | 20m |
Stage fear turns into a repeatable process: list specific fears, decide motivation is to share what I learned, and prepare with an outline→draft→script… | ||
| Diversity and inclusivity of life experiences in communities | John Mertic | 33m |
Key claims: about 70% of US adults experience trauma, up to 20% of those develop PTSD and roughly 8% of Americans (≈25M) have PTSD. Recommended practices… | ||
| Community and technology to make document translation work fun and productive | Noriaki Fukuyasu | 29m |
Argues translation work splits into low‑value language conversion and high‑value technical interpretation, so save time by automating the former and reserving… | ||
| From Tito to Vito | Paul Campbell | 29m |
Tito rapidly builds Vito as an online events hub to replace lost ticket revenue, shipping first revenue in 41 days and running by invitation with only a… | ||
| Benjamin Dean | Benjamin Dean | 17m |
Zoom’s Marketplace grows from ~200 apps end-2019 to just over 600 within months, forcing scale work: instrumented metrics, disaster recovery, and tightened… | ||
| Lessons learned from 18 months of the endeavour for community growth | Wataru Yamazaki | 17m |
Starts with 6 attendees at the first hands-on, cycles through repeated failures and one big spike to 80 attendees after a lightning-talk format, then a 125%… | ||
| Q&A session for Ljubica Lazarevic and Austin Parker's talks | Ljubica Lazarevic, Austin Parker | 15m |
Q&A surfaces what actually worked: quick experiments track 1,400 registrations with about 800 concurrent viewers as a healthy attendance ratio, plus earned… | ||
| DevRel lessons from the hospitality industry | Brendan Eliason | 10m |
Runs hospitality programs for 20+ years and directs education for a 40,000‑member org while facilitating ~300 events a year, then shifts into DevRel and maps… | ||
| Where do data science, AI and software development converge and diverge? | Sue Green, Rosie Pongracz | 21m |
IBM's data science community focuses on operational AI: moving models into production with Python, pandas, scikit‑learn, AutoML and ModelOps while tackling… | ||
| nothing matches | ||