A CEO's perspective on dev rel, dev experience and ROI
summary
CEOs evaluate devrel and dev experience along three axes: drive revenue growth, reduce cost, reduce risk, so choose a model that maps to business goals — sell through developers (Twilio/Stripe/Okta), build an ecosystem (Apple/Google), or deepen product engagement (Box). Track visitors, signups, activation, retention, NPS and revenue, integrate systems to tie $1 spent to an event, blog post, or SDK, stop channels that don’t convert, share dashboards and hold the team accountable.
AI-written summary · about
chapters (9)
- 0:00The case for DevRel ROI
- 2:44CEO perspective on strategy
- 5:43Defining your business model
- 8:25Targeting developer personas
- 10:23Aligning goals with revenue
- 12:43Measuring what matters
- 14:43Tracking actionable metrics
- 18:02Internal advocacy and culture
- 19:28Building and learning openly
related talks
33mThe Strategic Power of DevRel: From Community to Business Impact
31mHow Do You Measure Devel...
40mForging Your Career in DevRel Advocate to Exec
40mHow to market to developers during a recession
43mMeasuring your Developer Experience Journey
35mBuilding Effective Developer Experience
25mWhat Developers Want
01h 10mLife as a DevRel Panel