DevRelCon London 2017
| title | author | length |
|---|---|---|
| The key to making learning stick | Erin McKean | 06m |
Argues that learning sticks when examples show bare functionality, real usefulness and full integration into a workflow, not just abstract snippets. Recommends… | ||
| The developer advocate as ‘customer zero’ | Ade Oshineye | 06m |
Argues for treating internal advocacy as customer zero: actively eat your own dog food, log detailed notes on friction and desired product changes so the first… | ||
| What is community, anyway? | Leslie Hawthorn | 14m |
Ten years of open source and developer-relations experience condense into three claims: the word community is diluted to meaninglessness, community work… | ||
| The UX of DX: user testing in the invisible world of APIs | Jenny Wanger | 22m |
Argues that UX methods make APIs measurably easier to use and lays out a four-step process: discovery, taxonomy, mocking/prototyping, usability, with the full… | ||
| Engaging the developers of the future | Joe Nash | 06m |
GitHub runs a student-leader program that turns frequent support requests into a packaged advocate product using the SCOOP framework: identify repeated support… | ||
| The intersection of developer relations and product management | Matt Bernier | 11m |
Developer relations and product teams share goals but clash on cadence and evidence product hears thousands of developer signals while product can only… | ||
| How to win at StackOverflow | Tristan Sokol | 25m |
Practical playbook for using Stack Overflow to run API support: set product-specific tags, edit and retag high-SEO questions, feed tag RSS into Slack for… | ||
| Documentation that powers API strategy | Scott Stroud | 16m |
NPR rebuilds its developer center to expose the NPR One personalized listening experience via APIs that include authentication and playback/ratings signals… | ||
| Supporting SDKs in seven different languages while maintaining sanity | Elmer Thomas | 26m |
SendGrid rebuilds seven SDKs (Python, PHP, C#, Ruby, Node.js, Java, Go) to support 233 API endpoints, automating low‑level client code from an OpenAPI spec… | ||
| Dev rel behind the firewall | Kristof Van Tomme | 27m |
Experience from building over 30 developer portals identifies five concrete failure modes called the five White Walkers of motivation: poor discoverability… | ||
| The developer relations bill of rights | Anil Dash | 30m |
Argues for a concrete, adoptable standard for developer relations: a 10 community-sourced principles "Dev Rel Bill of Rights" that demands clear business… | ||
| Storytelling with Data | Mark Boyd | 25m |
Provides four practical strategies and a compact evaluation framework that focuses on outcomes not vanity metrics, proposing a 3–4 metric minimum tied to… | ||
| The Power of Trends | Martin Gontovikas | 27m |
Auth0 starts at 1,500 monthly signups and runs iterative experiments: product blog posts raise pageviews 4% but not signups; greenfield content (tutorials)… | ||
| DocOps: engineering great documentation | Adam Butler | 21m |
Nexmo’s docs platform uses Ruby on Rails and GitHub-flavored Markdown with a 22-stage middleware pipeline that adds tabs, sequence diagrams and screenshot… | ||
| Scaling external advocacy without losing your soul | Joe Nash | 30m |
A developer advocacy program replaces unsustainable solo travel — 39 events in three months becomes 34 delivered after recruiting student advocates — and then… | ||
| Reactive versus proactive strategies for developer relations | Jessica West | 22m |
Argues proactive DevRel beats reactive: set quarterly objectives, measure impact with retrospectives, and avoid being pulled into every request or dying within… | ||
| A CEO's perspective on dev rel, dev experience and ROI | Alex Salazar | 22m |
CEOs evaluate devrel and dev experience along three axes: drive revenue growth, reduce cost, reduce risk, so choose a model that maps to business goals — sell… | ||
| DX of Error Messages | Atsushi Nakatsugawa | 06m |
Claim: cryptic errors drive developers away and clear, actionable messages increase API loyalty. Compares a worthless return 2 error to explicit text like… | ||
| DevRel Leadership: all the pieces matter | Ade Oshineye | 27m |
Argues developer relations must combine concrete roles: acting as customer zero to catch product blindspots, practicing bi-directional advocacy between… | ||
| Which metrics matter | Adam Fitzgerald | 25m |
Poll shows 46% prioritize revenue, 27% users, 20% volume, 7% community love, and the talk gives concrete methods to act on that: compute DAU/MAU as cardinality… | ||
| The Seven Deadly Sins of Developer Onboarding | Cristiano Betta | 18m |
Seven specific failures appear: docs that read like nonsense and accumulate 43,000 issues with 8,000 open, onboarding flows where a get started button drops… | ||
| Docs at Weaveworks DX from open source to SaaS and beyond | Luke Marsden | 20m |
Weaveworks documents move from scattered markdown and WordPress into a Jekyll site backed by Built.io + Jekyll, with open‑source docs pulled from repo and… | ||
| How to grow and use a strong community | Mada Seghete | 20m |
Built a global Mobile Marketing Meetup network that reaches 20,000+ members and consistently draws 100+ people to early events, using Meetup.com, cheap venues… | ||
| Live API Teardown | Cristiano Betta | 24m |
Picks an API from a hat and runs a live teardown that explores exploration vs. onboarding vs. reference, compares interactive sandboxes (Pusher, Twilio) and… | ||
| Making the implicit explicit | Erin McKean | 24m |
Argues that demos must include salience, prototypicality and mapping rather than isolated code: shows API demos must include authentication, contrasts VMs vs… | ||
| The Art of Slide Design | Melinda Seckington | 31m |
Four concrete slide rules: maximize signal minimize noise — one purpose per slide, stop using slides as teleprompters, split multi-point bullets into separate… | ||
| Developing your developer community through content marketing | Liz Couto | 14m |
Shopify runs a developer program powering 500,000 merchants and offers a public API and app store (launched 2009), plus GraphQL SDKs and a React design kit… | ||
| From rock musician to developer advocate | Taiji Hagino | 04m |
Career arc moves from hair stylist and rock musician into web design, programming, entrepreneurship and corporate dev work, and frames developer advocacy as… | ||
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