Engaging the developers of the future
summary
GitHub runs a student-leader program that turns frequent support requests into a packaged advocate product using the SCOOP framework: identify repeated support needs, produce content, do outreach, automate replies, then formalize a program. It trains and funds campus clubs with workshops, swag and pizza, and automates resources; the program scales to over 1,000 student leaders and drives real outcomes — 1.3 million student developers on GitHub, over 140 activities last year including multi‑thousand person hackathons and teaching in rural Cameroon.
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chapters (5)
- 0:00Introduction to GitHub advocacy
- 0:24The role of student leaders
- 1:33Training and support
- 3:32The SCOOP framework
- 5:26Event conclusion
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