The developer advocate as ‘customer zero’
summary
Argues for treating internal advocacy as customer zero: actively eat your own dog food, log detailed notes on friction and desired product changes so the first external users hit a smooth path. Warns that personas are easy to get wrong and can stop listening to real feedback. Reports one-person teams as the most common DevRel shape and urges turning activity into metrics tied to company goals so work is measurable and defensible.
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