Measuring UX
summary
Shows how to measure UX with Google’s HEART framework and a practical goal–signal–metric workflow, including concrete KPIs used at CBC: number of visitors from referral sites, stories read per session, newsletter signups, pages per alert and comment complaint counts. Explains why behavioral metrics matter, how to attribute content versus product effects, the tracking and alignment problems teams hit, rough timeframes for seeing change, and when a signal actually predicts business impact.
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chapters (9)
- 0:00Introduction
- 0:22Agenda
- 0:51Road Trip
- 4:17Interactions
- 4:40Success
- 12:06Categories
- 16:21Putting it all together
- 19:56Lessons learned
- 27:06Questions
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