Your UX Is Not My UX
summary
Argues for replacing vague user stories with job story = situation motivation outcome and shows concrete changes: observing travelers made Hipmunk’s agony metric sensible, HotelsTonight adds clearer copy after a complaint, and pizza reordering surfaces a repeat last order button tuned for frazzled parents. Uses guerrilla interviews, simple tracking (kids’ “hangry” windows) and an SMS fallback for retro phones built alongside push notifications. Reports that these small, tested fixes change behavior — sometimes disastrously (kids repeatedly ordering) but effectively.
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chapters (9)
- 0:00Intro
- 1:40The Curiosity Rover
- 3:37Research Analytics
- 7:47Test Marketing
- 10:09User Stories
- 20:02Motivation
- 25:44Talk
- 26:40Everyones User
- 29:38What if the app doesnt exist
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