The Power of Developer Communities
summary
Developer communities drive product-led growth through concrete programs and numbers: Atlassian Marketplace reports ~5700 apps, ~20,000 third-party developers and about $4B gross merchandise value with ~$3B returned to app builders; Test Automation University grew to 100,000 learners and creates product affinity; 300,000 companies use Jira organically. Advice is specific: build real coding experience first, mentor junior advocates, run open integrations via an open tool chain, publish independent blogs, and push low‑code/no‑code to democratize development.
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chapters (11)
- 0:00Introduction
- 1:13What defines a community
- 3:38Developer advocacy journeys
- 9:39Balancing business and community
- 13:10Career paths in devrel
- 17:10Building a community
- 20:44Rebuilding trust
- 23:15Open toolchains
- 24:19Strong communities
- 27:35Contributing to communities
- 31:24Empathy in communities
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