Smarter, Not Harder: Scaling without burning out in an always more landscape
summary
Scaled an insight product into embedded decision tools across customer journeys, serving ~600,000 yearly users with a lean team of four developers, one designer and an EM/PM, and targeting 1.5M in the Nordics. Migrations include moving the backend to a mainstream stack (Kotlin/Spring), adopting API-first with OpenAPI/Swagger for auto docs, building a component library, and adding rate limiting after one client made 7,000 requests/day and cost ~100,000 NOK/month. Productivity rises (developer velocity +50%, coding aided by Copilot ~100%), revenue doubles year-over-year, and incremental releases plus reuse of pro tooling prove effective.
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chapters (10)
- 0:00Scaling with limited resources
- 2:54Scaling in product and tech teams
- 7:26Three strategies for scaling
- 13:08Burnout and workplace stress
- 20:26Sustainable work processes and culture
- 28:15Flexible planning for the right thing
- 36:31Reusing tools to reduce workload
- 42:11Choosing tools efficiently
- 51:17Evaluating process and tool changes
- 54:10Key takeaways and next steps
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