User Experience Secrets to Better Surveys & Happier Users
summary
Claims concrete: avoid 1–10 scales and straight‑line matrices, ask open‑ended questions first to capture user language, segment respondents by role, and prefer binary or ranking questions for action. Use SurveyMonkey or SurveyGizmo (Alchemer) and deploy with an invitation: 2 minutes subject line, send on Tuesdays/Thursdays with two reminders. Expect 10–15% response normally but 25–30% if optimized; a two‑question exit survey popup found two‑thirds of visitors couldn’t find key data and forced a site redesign.
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chapters (11)
- 0:00Start
- 1:17AGENDA
- 2:59WHAT IS A USER SURVEY?
- 5:35WHO TO SURVEY: EXISTING USERS
- 10:27WHAT MAKES A GOOD BAD SURVEY
- 12:47WHAT MAKES A GOOD SURVEY
- 21:32CONSTRUCTING YOUR SURVEY
- 44:51DOS & DON'TS
- 48:51RESULTS: USER LANGUAGE
- 50:38RESULTS: PURCHASE DECISIONS
- 55:07RESULTS: EXIT SURVEY
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