User experience , what matters

on YouTube ↗40m

" summary

Claims and numbers are concrete: a 14,000‑marketer Adobe survey and a MobileBridge survey, apps convert about 3x conversion vs mobile web, and only 25% active after two months unless engagement happens early. The platform uses an SDK and journeys to link e‑commerce, CRM and proximity, automating push in‑app messages, coupons and surveys (one project shows ~50% survey response). Typical build costs quoted €40–180k; demoed supermarket drop‑basket recovery and voucher flow that closes the online/offline loop.

AI-written summary · about

" chapters (10)

1. 0:00Mobile experience intro
2. 3:49Mobile as dominant channel
3. 10:48App retention crisis
4. 17:18Mobile project spending
5. 21:35Why mobile differs
6. 27:18Mobile engagement ingredients
7. 30:57Mobile projects best practices
8. 34:11Mobile engagement automation
9. 35:20Contextual engagement demo
10. 39:41Summary

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