Web Shops for Mobile Games
summary
Claims 150 web shops launched over 18 months via Xsolla with measurable lift: 150 launches, 30–40% of paying users migrate to web, and 40–60% conversion from login to purchase in best cases, delivering up to 20% incremental revenue and ~5 average repeat buys. Built features include multi‑auth (Apple/Google/Facebook/phone), multiple payment methods, anti‑fraud, loyalty/cashback, retargeting and conversational sales via Telegram/WhatsApp, plus recommendation to use a killer first‑time non‑discount bundle and high‑value packs.
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chapters (15)
- 0:00Web shops for mobile games
- 1:59Why developers need web shops
- 4:52Results from 150+ launches
- 6:24Web shop concepts for users
- 7:27Three key components
- 9:31Targeting paying users
- 11:20Incentivizing first-time purchases
- 13:51Reducing transaction friction
- 16:04Platform policies for web shops
- 17:55Driving awareness via communities
- 20:44Assortment and pricing strategies
- 23:13Creating habits with high-value packs
- 24:42Common pitfalls in launches
- 26:49Web shops as revenue extensions
- 27:31Q&A on authentication
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20mYou Built it, but no one Comes: Why Your Players Hate Your web Store
38mPanel/Workshop: Workshopping A Web Shop With Xsolla, A Thinking Ape & Lab Cave.
16mHow To Steer Players To Your Webshop (Without Breaking the Rules!)