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Dubai GameExpo Summit 2023

mobile game publishers, user acquisition managers, marketing managers, community managers, esports organisers, analytics teams, ad monetization managers

web shops for mobile games; audio ad SDK integration; Google Play user acquisition; creator-led community marketing; localization and regional events; Unreal Engine virtual stadiums; esports independent streamers; multi-auth and anti-fraud payments; conversation commerce via WhatsApp/Telegram; retention metrics D1 D7 D30; AI-assisted creative tools; publisher launch tooling

titleauthorlength
Community Casts Trend in EsportsDmitry Serebrennikov17m
Presentation cites EsportCharts data showing independent streamers consistently eclipse official feeds: one streamer outperformed official by 67% and Dota…
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Communication, Marketing & PR in Gaming & EsportsTarek Hakim19m
Emotive integrated marketing centers on community-first engagement: use regional localization, Arabic support and local servers to cut ping and boost…
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Panel: Riding The Wave: Joining the 14 Million Esports Enthusiasts & 11 Million Esports GamersChristoph Ortlepp, Klaus Kajetski, Soham Thacker, Anirudh Pandita35m
Panel unpacks concrete scale and tools: MENA counts 14 million Esports enthusiasts and 11 million Esports gamers (240 million worldwide), platforms report 60M…
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For Every Gamer: The Synergy, Value, & FutureHanting Zhu17m
Argues that gaming must be treated as a holistic ecosystem and shows a regional campaign for KitKat called don't break your game that used a four-creator…
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Web Shops for Mobile GamesAndrey Kalugin31m
Claims 150 web shops launched over 18 months via Xsolla with measurable lift: 150 launches, 30–40% of paying users migrate to web, and 40–60% conversion from…
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Keynote: Earning Incremental Revenue From Audio AdsDAVE BRADLEY, Hazim Al-Hanbali, Sahil Modi, Sally Makarem48m
Panel argues that embedding audio ads into games adds real incremental revenue without interrupting play, citing AudioMob’s SDK, volume detection and audio…
Talk
Fireside Chat: Kuuhubb & Game District Discuss: How to Build a Successful Gaming CompanySaad Hameed, Jouni Keranen24m
Bootstrapped studio grows to 500 people and ships ~200 titles, claiming 1.7 billion downloads by doubling down on UA, analytics and hiring international leads…
Panel
How to Target the Next Billion New Users Coming to Google PlayMohsin Ali25m
Hazel Mobile reports 1.2 billion downloads, 57% year‑over‑year growth and a 230‑person team, with 95% of installs from Google Play and revenue mostly from…
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Data & Analytics; Shaping the Future of Gaming and Maximizing ROIRaheel Iqbal19m
Shows how historic product data and AI creative tools (ChatGPT, Midjourney, Creative Fabrica) shrink development time, localize ads and lift UA efficiency —…
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Hyper Success with Game District PublishingIgor Bazhanov21m
Bootstrapped publisher with more than 500 employees and >1 billion downloads pitches a new publishing arm called Game District Launchers that partners directly…
Talk
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