Video
summary
Argues for involving design from strategy through launch, not as a handoff, and shows concrete examples: a three-person SWAT team sketches, prototypes and ships a native app to Windows Phone then iOS in three-week SWAT build with developer sitting beside designer; a restaurant-watch prototype is designed and coded in two-and-a-half-day Watch prototype; larger rebrand runs parallel teams (2 designers, 5 front-end, 5 back-end) with different fidelity needs; advocates time-and-materials and Lean UX to cut waste.
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chapters (10)
- 0:00Introduction and background
- 4:48Process and personal perspective
- 7:57Process as common vocabulary
- 12:41Strategy design and build phases
- 16:48Iterative design process
- 19:02Problem solving and deliverables
- 24:28Lean UX and adaptability
- 29:26Case studies and examples
- 37:39Large-scale rebranding project
- 41:13Summary and key takeaways
