presentation
summary
Airbnb refocuses host onboarding by mapping every product and email touchpoint into a documented host storyboards journey, breaking the flow into atomic information chunks and treating onboarding like a funnel that starts fast and expands into detailed help. Research finds ~85% of critiques target language; prototype designs add contextual help tips that follow you and granular cues. User testing shows hosts want more reassurance, so the redesign keeps concise UI copy but surfaces richer guidance where users get stuck.
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chapters (6)
- 0:00Start
- 1:13What is content?
- 1:28Content Strategy
- 6:51PopularityGoodness
- 8:41BELONG ANYWHERE
- 29:29Thank you!
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