Video
summary
Compares consumer and enterprise users, lists concrete failures and wins, and shows how to design for each: a mobile expense marketing demo that stays marketing but a sketched auto-tracking flow that would auto-create reports, accountants who type faster on 10‑key so mobile expense app fails for accountants, pilots who accept a digital flight plan, Dentrix’s tooth-based UI, FieldView mapping farms, and a Eurocontrol delay-cost prototype that reduces a disruption from $27k to $5k saved $20,000. Provides patterns and tradeoffs, not slogans.
AI-written summary · about
chapters (11)
- 0:00Introduction and background
- 3:19Origin of consumer-grade IT
- 9:40Consumer vs enterprise personas
- 20:43Where consumer and enterprise differ
- 27:10Consumer-grade UX principles
- 36:21Desirability and choice in UX
- 40:50Intuitive enterprise software design
- 46:35Q&A: Making forms delightful
- 50:24Q&A: Training and onboarding
- 53:11Q&A: Simplicity for professionals
- 55:28Q&A: Consumer-grade myths
related talks
28mHow to Talk to g̵i̵r̵l̵s̵ Users at p̵a̵r̵t̵i̵e̵s̵ Your App
30mBehind The Screen: The Humans Who Use Our Code
33mMobile && Me == It's Complicated
48mBuilding a user-centered enterprise
41mUX in the Enterprise
47mOver-Complicated? Over-Simplified? The UX Efficient Frontier
01h 16mAgile and User Experience Design
18mGood design is invisible