presentation
summary
Three quick, concrete research tactics that win budget and attention: benchmarking (example: 140 graded criteria, two people, one week to produce a ranked snapshot); field immersion (half‑day working with florists, wasted flowers but immediate sprint fixes and measurable improvements within a month); usage data (analytics lens, device distribution revealed most users on cheap 3" Androids). Deliver high‑fidelity screens and a 5‑user prototype within a week, then scale to 25 users for validation.
AI-written summary · about
chapters (8)
- 0:00Introduction
- 1:16User research
- 8:34Benchmarking
- 13:46Immersion
- 15:14Flowers
- 17:53Bank
- 22:40User Data
- 34:41Conclusion
related talks
43mDesigning the Right Product
27mUser Research for everyone
34mAgile UX Research Practice in Android
46mPractical UX When You Have (almost) No Time or Money
28mHow to Talk to g̵i̵r̵l̵s̵ Users at p̵a̵r̵t̵i̵e̵s̵ Your App
01h 04mDiscount Usability Testing for Agile Teams
29mEasy and Affordable User-Testing
50mLean Design in Practice