presentation
summary
Research with about 30 seniors and two participatory studies (16 people) finds specific UI failures for 65+ users: tunnel vision from progressive lenses hides widgets, small CTAs and vague labels reduce clicks, and vertical-only layouts impede horizontal scanning. Design fixes—ghosting animation to reveal offscreen widgets, increasing CTA label size from 14 to 16px, renaming “Enroll” to “View details,” simplifying columns and color changes—deliver measurable gains, including a 130% conversion lift.
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chapters (8)
- 0:00Introduction and background
- 3:25Why design for seniors
- 10:06Vision changes and accessibility
- 19:23Typography and layout best practices
- 23:36Cognitive and motor skill challenges
- 25:02Emotional trust and decision-making
- 31:09Case study: Medicare redesign
- 41:29Q&A session
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