ConveyUX 2016 with Nathan Shedroff
summary
Accounting treats design as an expense while designers argue it’s an asset, and that mismatch explains many cross‑company fights; firms need to measure five kinds of value (functional, financial, emotional, identity, meaningful) not just features and price. Instagram’s $1.1B sale vs an $86M book value illustrates hidden relational value. Use tools like the business model canvas and a visual wave line to show qualitative insights, reframe MVP as minimal viable experience, and change HR and finance incentives to reward experience work.
AI-written summary · about
chapters (6)
- 0:00Introduction and speaker background
- 7:55Design and business divide
- 19:16Five kinds of value in business
- 31:15Bridging the cultural divide
- 36:19Organizational innovation requirements
- 43:34Q&A and closing remarks
