Values-Driven Design
summary
Reframes design leadership as making concrete choices: define, test‑drive and exercise specific values (curiosity, empathy, humor) to guide tradeoffs. Describes a failed relationship roadmap that taught stakeholder work matters as much as craft, and a tiny four‑person Patagonia team shipping a quarterly Below the Fold digest as a successful trojan horse for cultural work. Cites the company purpose we're in business to save our home planet and recommends showing outcomes not abstractions.
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chapters (15)
- 0:00Values-driven design intro
- 1:08What values-driven design means
- 2:55Patagonia’s founding principles
- 5:25Experience design at Patagonia
- 7:10Balancing craft and ethics
- 8:16Failure of traditional roadmaps
- 9:23Building relationships beyond design
- 10:27Embracing team vulnerability
- 12:34Personal values in leadership
- 13:15Core values: curiosity, empathy, humor
- 15:21Exercising and communicating values
- 16:03Showing design impact
- 17:49Quarterly team digest
- 18:54UX as human experiences
- 19:59Team bonding adventures
