Being a Design Leader
summary
A practical playbook for senior designers who must prove value: tie design to company purpose by building labs and products rather than preaching — e.g. launching Studio 5B (2014) and shipping a digital smoking‑cessation service Amy (App Store US) as IDEO/Dr Reddy case work; embed behavioral science by acquiring Final Mile and using its behavior‑architecture methods on real safety problems; prioritize “go where the suction is,” align a four‑layer slice of organization (top, senior, middle, ICs), and use T‑shaped growth plus a learning→fluency→mastery ladder.
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chapters (11)
- 0:00Introduction
- 0:20Design leadership journey
- 1:18Common challenges
- 2:50Framework for leadership
- 3:38Connecting design to business
- 10:11Strategic stakeholder engagement
- 12:23Organizational alignment
- 14:24Developing your craft
- 18:21Mastery and skill building
- 21:42Leadership and the self
- 27:34Mindful leadership conclusion
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