Artisinal Intelligence
summary
Compares Apollo 11’s 733 KB guidance code to modern bloated software and argues designers should treat ML as a craft, not magic. Describes a working mechanical turk fan that routes decisions to real people and surfaced racist responses, a pizza-delivery arm (“Bruno”) that still requires four humans to make pizza, and a world-first belief-based kit (fortune recognition + numerology + feng shui) that actually runs on custom datasets. Shows algorithmic co‑creation (chair and product briefs generated by models) and argues for a centaur partnership with machines and for making small, bespoke datasets.
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chapters (8)
- 0:00Introduction and background
- 2:31Space technology and human labor
- 8:03Artisanal intelligence and human bias
- 11:54AI as a design material
- 17:29Partnering with machines
- 22:48Creating your own data
- 27:48Embracing AI distortion
- 33:00Conclusion and craft approach
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