User Experience for Professionals
summary
Argues that B2B UX now drives performance and brand, and shows concrete wins: a design system unifies Kongsberg and Rolls‑Royce bridge interfaces (QT implementation and a cloud GUI), Capitec rebrands an hours-tracking app, and Loadsmart ships an instant pricing engine that cuts broker processing from five hours to 18 minutes, serves ~900,000 quotes in a year and trims empty miles ~8%. Emphasizes service strategy, stakeholder maps, co‑creation workshops and measurable business impact.
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chapters (8)
- 0:00Introduction
- 1:32Poor UX no longer acceptable
- 16:05B2B versus B2C UX
- 27:29Creating lovable UX
- 42:11Innovation beyond tech
- 48:43Visual design and brand
- 53:19Finding X-factor in UX
- 58:06Q&A
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