UX Design Fundamentals: What do your users really see
summary
Claim: users only reliably perceive a tiny foveal area so inattentional blindness and priming make much of a screen invisible; evidence comes from quick-slide counting tests and a basketball video. Specific principles covered are figure–ground and proximity plus similarity, continuity and mapping. Concrete examples include a 2008 modal overlay that animates and grays the background, a redesigned card/timeline UI that improves task speed, and real-world failures (elevator panels, American Airlines checkout, washed-out toolbars) that cause measurable errors and lost revenue.
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chapters (19)
- 0:00Intro
- 1:12Understanding your users
- 1:43An example
- 2:10Another example
- 3:36Design principle inattentional blindness
- 6:08Design principle priming
- 8:19What people expect
- 11:31Figureground
- 15:17Visual Studio Toolbar
- 17:08Elevators
- 28:51Similarity
- 31:22Gestalt continuity
- 34:27Inattentional blindness
- 36:44More design principles
- 38:42Color
- 41:25Data Grid
- 45:45Hide things
- 49:47Archetypes
- 51:47Mapping
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