What do your users really see: the science behind user interface design
summary
Demonstrations show 13 passes / moonwalking bear to prove inattentional blindness and a color-swath demo to prove color is relative; an app built in 2008 uses subtle gradients and a yellow/salmon scale to signal contact recency (days / months / years). Real failures include a cluttered CVS iOS screen, Windows 10’s random bright tiles, an American Airlines button that discarded bookings for 18 months, and an elevator panel whose round plate triggers emergency calls — all explained by Gestalt rules like proximity and figure‑ground.
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chapters (17)
- 0:00Introduction
- 1:11UI design science
- 3:19Color perception illusions
- 8:01Color in software design
- 13:03Shapes meaning in UI
- 20:34Text vs shapes in UI
- 23:00Inattentional blindness focus
- 31:06Designing for user goals
- 36:49User habits pitfalls
- 41:29Mistakes impact on UX
- 42:11Context visual interpretation
- 43:20Gestalt principles
- 53:15Preattentive processing
- 55:01Proximity in design
- 57:25Similarity continuity in UI
- 1:00:21Highlighting clutter reduction
- 1:02:30Summary
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