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Billy Hollis

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What do your users really see: the science behind user interface designNDC Oslo 20242024-06-10
Explains how vision science changes UI choices with concrete demos and apps: optical illusions show color is relative so avoid bright signaling colors; the…
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What do your users really see: the science behind user interface designNDC London 20242024-01-29
Demonstrations show 13 passes / moonwalking bear to prove inattentional blindness and a color-swath demo to prove color is relative; an app built in 2008 uses…
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Lies Developers Tell ThemselvesNDC Porto 20232023-10-16
Developers routinely underestimate effort and accept arbitrary deadlines instead of probing requirements; good teams aim to size 90% of projects within about…
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“Wouldn’t it be cool…” and other bad design approachesNDC London 20232023-01-23
Shows concrete failures and fixes: F‑35 touchscreens suffer ~20% failure after replacing tactile switches; Story Remix demo adds pointless explosions; a…
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“Wouldn’t it be cool…” and other bad design approachesNDC Oslo 20222022-09-26
Argues that tech-first choices cause real waste: the F-35 program spends about a trillion dollars and ends up admitting its touch-screen cockpit misfires…
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Top 5 Things to do Today to Give Your Users a Better ExperienceNDC Oslo 20202020-06-08
Five concrete, low-effort fixes: declutter screens by chunking related fields (two‑ to three‑hour cycles of observe, sketch, implement), make critical data pop…
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UX Design Fundamentals: What do your users really seeNDC London 20202020-01-27
Demonstrates that users literally miss obvious things — the famous 13 passes and the moonwalking bear shows inattentional blindness — and quantifies causes…
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UX Design Fundamentals: What do your users really seeNDC Oslo 20192019-06-17
Shows that people miss obvious UI elements: the gorilla/masked bear video (13 passes to count) and hammer/wrench slides demonstrate inattentional blindness…
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UX Design Fundamentals: What do your users really seeNDC Minnesota 20192019-05-06
Claim: users only reliably perceive a tiny foveal area so inattentional blindness and priming make much of a screen invisible; evidence comes from quick-slide…
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