UX Design Fundamentals: What do your users really see
summary
Shows that people miss obvious UI elements: the gorilla/masked bear video (13 passes to count) and hammer/wrench slides demonstrate inattentional blindness caused by a tiny fovea roughly the size of a bottle cap. Covers concrete Gestalt rules like Gestalt proximity and similarity, with elevator panels, an American Airlines “continue” button that forces users to restart, and a fuel app that uses size, color and animation well. Notes color tricks, illusions, and ~5% red‑green colorblind prevalence.
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chapters (30)
- 0:00Introduction
- 1:23AB Testing
- 1:55Awareness Test
- 4:02Inattentional Blindness
- 6:18Design Principles
- 8:14Peripheral Vision
- 9:02User Expectations
- 10:26Mental Model
- 14:37Figureground
- 24:54Visual Processing
- 25:48Proximity
- 28:12Gestalt Similarity
- 31:43Gestalt Continuity
- 32:43Test
- 34:04Application
- 35:23Information Importance
- 36:24Users are primed
- 36:58Most important actions
- 38:26Evil by design
- 41:08Archetypes
- 41:53Color
- 48:00Signaling
- 49:04Colorblindness
- 52:12Mapping
- 53:29Display
- 54:12Context
- 54:34Noise
- 55:20Structure
- 55:50Hierarchy
- 56:43Distraction
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