Build Trust with Your Users Through UX
summary
Claims that first impressions form in one‑tenth of a second, then walks through concrete tactics: apply three Nielsen heuristics (match system to real world, efficiency, undo/control), follow 60/30/10 rule for color, use design systems, and optimize performance to avoid 2–3 second abandonment. Tests include quick user checks and using support/sales data. Accessibility fixes listed: keyboard navigation, alt text, contrast, captions. Warns against dark patterns like hidden costs and force‑continuity subscriptions.
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chapters (9)
- 0:00The importance of UX trust
- 3:00User-centric design basics
- 7:29The user-centered process
- 12:08Usability heuristics
- 21:17Visual aesthetics and design
- 26:48Accessibility and inclusion
- 30:51Leveraging social proof
- 33:20Avoiding dark patterns
- 39:23Building ethical interfaces
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