Those "Business People" - they just don't get me! - how to talk IT to non-IT leaders
summary
Practical playbook for getting budget and buy‑in: three concrete mindset prompts (ask three outcome questions), an agenda + one‑sentence call to action template, and engagement tactics — metaphors, a 20‑minute attention cap, and an active exercise that boosts recall from ~20% to ~70% retention with activity. Shows a PowerBI status dashboard example for executives, emphasizes benefits not tech (cost, productivity, security) and gives exact phrasing to invite questions and measure impact.
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chapters (12)
- 0:00The capability gap
- 2:11Session goals and mindset
- 5:31Why soft skills matter
- 7:33The human element in tech
- 9:55Mindset for presentations
- 14:15Focusing on business value
- 16:50Building an emotional connection
- 24:42Engagement and retention
- 30:49Active learning strategies
- 32:40Case study: Steve Jobs
- 43:28Presentation template
- 47:01Practical tips and takeaways
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