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Dean Schuster

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Stop Doing Things People Hate Do What They Love InsteadBuild Stuff 20252025-12-03
Claim: simply squash bugs and make it faster — those two fixes address the biggest complaints and deliver outsized gains; a Herzman Hornbeck study finds four…
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What the Soviet Space Program Taught Me About Digital Product DevelopmentNDC Copenhagen 20252025-09-08
Soviet missions win early milestones like first spacew walk and Sputnik yet cut testing to hit political dates, exemplified by Zand 5 in 1968 carrying step…
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The Chips and Pickle Story: What's Really Behind Infamous, Historic UI Failures?NDC Copenhagen 20252025-09-08
A case study tour that links concrete UI choices to real outcomes: a point‑of‑sale chips-and-pickle button that forces unwanted pickles and a mobile app…
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The Chips and Pickle Story: What's Really Behind Infamous, Historic UI Failures?NDC Melbourne 20252025-04-29
Argues that tiny interface choices cause big failures and shows exactly how: a cash register chips and pickle button and a 25‑character special‑instructions…
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Digital Spit-Fire Interface Rage: How to Calm the Savage UserNDC London 20252025-01-27
Diary-style research of 200+ users (Hertzum & Hornbæk) finds 6.6 minutes per hour of frustration, 84% of problems repeat and 74% still complete the task; top…
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Indispensable Principles for Designing Complex User InterfacesWey Wey Web 20242024-11-27
Argues that dense, expert-facing apps succeed when teams minimize chrome and conserve horizontal space, using tactics like sticky header rows, selective icons…
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The Chips & Pickle Story: What is Really Behind Infamous, Historic, UI FailuresWey Wey Web 20242024-11-27
One-button cash registers at Jason's Deli link chips and pickles so orders marked “no pickle” still get pickles because of cramped UI, busy lines and shift…
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Digital Spit Fire Interface Rage How to Calm the Savage UserBuild Stuff 20242024-11-13
Users spend about 52 minutes a day frustrated with apps, and 84% of problems recur each time, with a quarter of tasks abandoned. Concrete fixes: prioritize…
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Indispensable Principles of Crafting Complex InterfacesDevoxx Belgium 20242024-10-07
Principles for dense web and mobile apps focus on expert users: prioritize conserve horizontal space by shrinking shells, make the grid as the star with…
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What the Soviet Space Program Taught Me About Digital Product DevelopmentNDC Oslo 20242024-06-10
Soviet haste prioritizes first-over-safe: Zond 5 tortoises go around the Moon but splash down off-target; Voskhod 2 inflatable airlock enables Alexei Leonov’s…
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How to Build UX Into Your Dev ProcessDevDays Europe 20242024-05-20
Claims that UX must start at project inception and continue through release backed by concrete practices: UX starts at project inception, UX one to two sprints…
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The Crisps and Pickle Story: What's Really Behind Infamous, Historic UI Failures?NDC London 20242024-01-29
Small interface choices plus process gaps cause outsized harm: a single cash-register crisps-and-pickle button (78–79% personal failure rate) and a…
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What the Soviet Space Program Taught Me About Digital Product DevelopmentNDC Porto 20232023-10-16
1960s Soviet program wins early firsts but trades safety for speed: Zan 5 sends tortoises around the Moon (1968) and splashes down off‑target, Voskhod 2 puts…
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The Chips and Pickle Story: What's Really Behind Infamous, Historic UI Failures?NDC Oslo 20232023-05-22
A cash register uses a single chips-and-pickle button so orders automatically include pickles and the mobile app truncates special requests to 25 characters…
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Digital Product Access: The User Experience Problem of Our TimeBuild Stuff 20222022-11-09
Describes why signing up, logging in and credential recovery break for real users: a user test from the 90s shows most people fail at the initial entry step…
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Understanding the Mysterious Behavior of Complex Digital Product UsersBuild Stuff 20222022-11-09
Claims that complex-product UX splits into four UI quadrants and that expert users prefer dense, keyboard-driven interfaces guide the advice: watch users at…
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Why UX Matters: The Chips & Pickle StoryDigital Marketing Europe 20222022-03-29
Argues that tiny UX and process choices cause big harms, documenting a retail case where a chips and pickle button forces unwanted items, the Hawaii false…
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What the Soviet Space Program Taught Me About Digital Product DevelopmentBuild Stuff 20212021-11-17
Claim: prioritizing being first drives dangerous shortcuts. Soviet teams ship untested hacks like an inflatable airlock and experimental suits; Voskhod II…
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What the Soviet Space Program Taught Me About Digital Product DesignUX Y’all Conference 20212021-09-23
Soviet choices show concrete UX warnings: rushing to be first produces inflatable airlock improvisation on Voskhod 2 where the cosmonaut vents suit oxygen…
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How Green Was My Delusion: Perception and Reality in UXDevelopers Summit 20212021-02-18
Argues that cognitive bias—specifically the false consensus effect—regularly wrecks UX, illustrated by a 300‑copy book gift that clearly mismatches the…
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