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Ryan Macklin

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"Putting the instructions on the box"Write the Docs Atlantic 20232023-09-10
A concrete claim: print usable steps where people already look, not just in a buried manual. Example: a wheelbarrow with instructions on the box lid works as a…
Lightning on
People are never logicalWrite the Docs Portland 20232023-05-07
Claim: humans do not split cleanly into “logical” versus “emotional”; both arise from the same neurochemical processes. Evidence cites amygdala and adrenaline…
Lightning on
Can I interest you in Empathy Advocacy?Write the Docs Portland 20222022-05-22
Claims a practical new discipline called empathy advocacy that extends cognitive accessibility by translating neurobiology into a usable framework for writers…
Talk on
So you need to give bad news to users…Write the Docs Prague 20212021-10-03
Claims five concrete tactics for writing bad news: understand dysregulated brains and a brain‑dollars cost model, surface a single clear action (subject line…
Talk on
5 things being a game designer taught me about tech writingWrite the Docs Portland 20212021-04-25
Five concrete takeaways: treat each help page as a marketing entry that must sell the product by teaching and inspiring; use layout tools like inset boxes…
Lightning on
Emotional personas: another way to think about your usersWrite the Docs Portland 20202020-08-09
A five‑minute slide deck claims a practical taxonomy: five emotional personas named after animals that map user emotion to content needs, presented as anxious…
Lightning on
Lightning Talks Part 2Write the Docs 20172017-05-14
Crowdsourced “top 10” myths get tested with concrete claims and counterexamples, a docs‑as‑code push and the assertion that nobody reads documentation is…
Lightning on
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