"Putting the instructions on the box"
summary
A concrete claim: print usable steps where people already look, not just in a buried manual. Example: a wheelbarrow with instructions on the box lid works as a durable, large-font backup even when the paper sheet is better for detail. Practical tools mentioned include QR codes on products for targeted help, contextual help icons, email autoresponders, narrated or video docs and chatbots. The unexpected win is small-location changes that actually reduce support friction.
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