Bootstrap IA Development with In-house Usability Testing
summary
Bootstrap effort uses 20 volunteers for an in-house usability study with scripted 30-minute Zoom sessions, records clicks and time, and compares two redesigned nav variants against the existing site. Search optimization relies on Google Search Console and metadata changes; team rewrote a couple hundred page descriptions and refactored content types using Excel/Google Sheets. A stitched demo nav exposes problems — mock IA produced 400 and 500 errors — but search-driven changes measurably improve rankings and click-through rates.
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chapters (13)
- 0:00Introduction
- 2:30Why we prioritized fixing the documentation
- 4:18Project goals and constraints
- 6:48North Star principle
- 7:31Documentation inspiration
- 9:17IA improvement areas
- 11:23Content audit for navigation
- 14:14Planning in-house usability tests
- 19:53Running usability sessions
- 23:00Usability study results
- 26:30Five lessons learned
- 31:53Scope and stakeholder management
- 36:30Q&A
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