How conversion optimization made me a better interface designer
summary
A/B testing with Hotjar and Google Analytics reveals concrete fixes: moving key facts left and making CTAs obvious drives results, one variant gets 83% more CTA clicks and another yields 26% more reservations. Removing main or floating navigation boosts funnel conversions (about +30% and +25% respectively), ghost buttons confuse users, sliders and oversized hero images reduce engagement, and an exit modal overlay produces dramatic lifts—uploader reports 38× more newsletter signups. Tests combine eye‑tracking, click/scroll heat maps and user testing; build changes consistently prove what works.
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chapters (11)
- 0:00Start
- 12:54Our approach to IA & UX Design
- 13:31Our approach to CRO
- 42:53Assepoester wedding dresses
- 44:22Business growth at Assepoester
- 45:37We don't really care about users
- 46:54Our egos are too big
- 48:59We want to please our clients
- 50:35We give up fighting too soon
- 53:21Version with smaller banner performed better
- 57:19Make people happy!
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