Live UX Audit
summary
Live UX audits of real sites reveal actionable fixes: background videos using YouTube produce a YouTube controls overlay that hides navigation and ruins readability; cookie banners create friction — measurable as higher exit rates with session recordings so cookie banner increases bounce; homepages need a clear “what you do” line and tight CTAs (one site’s email field triggered a location prompt); navigation suffers cognitive overload — humans hold about four-item short-term memory, so apply card sorting and the 80/20 categories rule, prioritize content, and run A/B and usability tests.
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chapters (13)
- 0:00Introduction to live UX audit
- 1:04Stanford Earth website review
- 10:21Gopuff value proposition analysis
- 16:18Cookie notifications and legal barriers
- 25:54Dutch site stock imagery critique
- 34:26UL corporate messaging confusion
- 40:35Infographic tool landing page flow
- 45:14Photographer portfolio site tips
- 53:07Wave Apps financial software review
- 58:22Blog design evolution and newsletters
- 1:03:36Center for Development and Security site
- 1:08:16Manulife homepage carousel issues
- 1:12:15Summary and closing remarks
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