Fireside Chat Pricing and Estimation
summary
Advocates pricing outcomes instead of hours: find the client’s break‑even and charge a portion of that value, e.g. a lawn‑care site where $100 fee aims to create $1,000 extra revenue. Estimate timing after setting price — price the project then estimate — and give rough scopes like 10–12 weeks rather than hourly counts. Use simple contracts, build healthy margins so an extra week is absorbable, watch for unresponsive or unflipped clients, and practice value pricing. Also see the short book Pricing Design. remember when we decided that
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chapters (8)
- 0:00Intro
- 1:46How to make sure your customer is profitable
- 3:08Pricing and estimates
- 5:20Moving experience
- 7:05Managing expectations
- 14:16Contracts
- 18:38How to resolve issues
- 21:46Workflow and process
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